How To Optimize Your Post Using Keywords
Emma | May 13, 2008 | Comments 18
Most new bloggers write about topics they are interested in or what they think people need to know. If you are really interested in generating traffic. Then you need to understand how to get organic traffic. Organic traffic is traffic generated by search engines.
When people are searching for something, they will go to Google and type in the word or phrase, of whatever they are looking for. These words or phrases are keywords. So, let’s say there is a topic you are interested in writing about. You may as well write about this topic, and optimize for keywords, others are searching for, at the same time.
The first thing you do is use a Keyword Research Tool. There are many out there. Some are free. Some are paid. Find one you like and learn how to use it. Once you find the keywords and phrases, which people are using, to find information about the topic, you are writing about. You can optimize your page for these keywords. Therefore you share the information that you think is valuable with your readers, plus you enable those looking for this information to find it.
There are many theories on the best way to optimize your post for keywords. The basics are use the keywords in your title, in the description, in H1 tags, and sprinkle throughout your post. You can also make a keyword standout by using bold text or using a keyword as anchor text for a link.
I like the pointers given by Grizz of Make Money For Beginners. He uses free blogspot blogs and with his knowledge of Search Engines, and how to optimize, makes money off of it. He wrote an article called Search Engine Optimization Basics that has a nice simple method for using keywords to optimize a post.
- Use your Keyword or Phrase in your Post Title
- Use your Keyword or Phrase in your Post Header
- Use your Keywords in Your Subheaders
- Sprinkle Keywords throughout Your Post Content
It sounds simple. Yet many of us don’t bother to do our Keyword Research or optimize to increase our search engine traffic. There are a lot of theories out there about the best way to optimize. But most of the techniques are similar. Master one method and just continue to tweak it until you find out what works best for you.
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If if you don’t actively optimise the post, by at least looking at the popular keywords you’ll find ideas for relevant posts – which will then have a good chance of doing well anyway.
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You have to make sure the keywords or key phrases are in the title of the post as well as spread out throughout the article. You don’t want to stuff those keywords or have to many. You want the article to be very informative and beneficial to the reader. At the end of the article, write an enticing sentence that will make the reader anticipate more. Have them sign up to your RSS feed for continuation of the article
I like to use my search logs (like through Statcounter or Google Analytics) to see what search phrases and keywords are already driving traffic to my website.
A lot of times, I’ll be ranking decent for a phrase, but that phrase is not what the post is about, nor is the phrase really optimized for yet. In this case, I write an entire new post for that keyword phrase, and optimize the post for it and use it in the page title, and then this new post will rank even higher than the “discovery” post did.
Just a little tip that has really helped me to gain new rankings with Google.
Thank-you for the tips everyone.
I know there are a lot of webmasters who don’t even bother optimizing their content with keywords but they somehow manage to show up high in rankings…. backlinks maybe?
Keywords in your contents is like fine tuning your site I guess. Thanks for your tips. But I guess keywords in tags would work fine as well right?
You bring up excellent points, and offer great advice for a beginning blogger like me. Thanks so much! I will definitely be back to check out more cool stuff from you.
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Many beginner blogger don’t know the real process of the blogging.They will able to know the easiest way for blogging.Thanks for sharing this great thing.
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Here well arranged and varied posts appear again and again. I look gladly here past. Many greetings from the center of Germany!
The tips were really helpful and thank you for sharing such a great post. Please keep up the great work.
using keywords in post is an effective way to get optimized. I do always use keywords in my post to boost up my seo. Great info here.
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Knowing basic search engine optimisation techniques is a must like you have mentioned. Add to that good quality content and you’re sure to have a winner.
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Thanks,
This information is useful.
This allows us to make full use of the keywords to acheive the maximum traffic!
Great post. However, should we be using the term “keyword”? Maybe “keyphrase” is more appropriate.
Sure Mark, or we could just use “group of letters formed into words that create a phrase that people may search for”. Nothing wrong with being literal.
This allows us to make full use of the keywords to achieve the maximum traffic!
this info is great.
thanks
Nothing wrong with being literal.
it is great from ur info