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AdWords Basics

By Emma on Wednesday, January 30, 2008
Filed Under: Making Money

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Today I decided to do a little experiment using AdWords. This is my first foray into PPC marketing, and I just put up a quick little ad, directed at this site, to promote my subscriber contest. Google gives you two choices a starter edition and a standard edition with more options.

I went for the starter edition with one ad. I used the keyword tool to find the phrase “win free stuff”. I used only this one keyword phrase, and set a budget of 50$ for the month. This is just an experiment to start learning about using AdWords.

Like I’ve said before, finding out what works for you, through trial and error, is a big part of the learning process. So eventually we have to just start trying things to see what works. Although it doesn’t hurt to learn as much as possible.

The Google learning center offers multimedia AdWords lessons, complete with quizzes at the end. So I guess I’ll work through these before I kick off another campaign.

Here are some more advanced resources that should help us get started:

Another Useful Web Site:

And just for fun, Mark Weilgus of 45n5, is making videos about his new PPC learning campaigns.

That should be enough to keep me and anyone else, new to PPC busy for awhile. I’ll get back to you about my campaign and let you know what I received for my 50$.

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RSS Feed for This Post6 Comment(s)

  1. Bloggrrl | Jan 31, 2008 | Reply

    I can’t wait to find out how this works out for you!

    Bloggrrl’s last blog post..Link Up and Have Fun With Glogster

  2. AskTheAdmin | Jan 31, 2008 | Reply

    I am very interested as well. We have been online for 6 months now and have done pretty well without buying ads or traffic.

    Let me know how that $50 improved your traffic! Be specific… I am waiting!

    Hit me up at info at askTheAdmin dot com

    AskTheAdmin!

  3. Emma | Jan 31, 2008 | Reply

    Thanks for your interest. I will have a follow up post in the future. I’m just learning about AdWords and it’s pretty interesting stuff. I’m not sure if I can be too specific, for instance, I beleive it’s against Google TOS, to say something like I received my first click and it cost, 67 cents. But I will share everything important that I learn. Emma

  4. Erica | Jan 31, 2008 | Reply

    Great resources! I look forward to your results post too :)
    Erica’s last blog post..How Warren Miller Changed Our Lives

  5. Chanya | Feb 1, 2008 | Reply

    Emma: I set up an Adwords campaign a few weeks ago to test out the viability of a niche site I was considering developing. I started with just $10 per month since it was just a test. I directed traffic to a Squidoo lens of mine. It provided me with some good insight about some of my keywords for the niche site. Hope you see good results with your campaign.

    Chanya’s last blog post..SEO Crossword Puzzle Answers!

  6. Emma | Feb 2, 2008 | Reply

    Thanks, I’m excited about future PPC, campaigns. Good luck with your niche sites.

3 Trackback(s)

  1. From Affiliate Marketing » Blog Archive » AdWords Basics | Jan 30, 2008
  2. From CPC and AdWords, We All Have To Start Somewhere | It's Write Now! | Feb 7, 2008
  3. From PPC Slide Show From Amit Mehta | It's Write Now! | Aug 16, 2008

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